Accenture acquires Faculty for $1B and Malachyte raises $10M seed round
In June 2026 Accenture bought UK AI firm Faculty for $1 billion, while in August 2024 Malachyte secured a $10 million seed round to expand its real‑time e‑commerce personalisation platform.
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Artificial Intelligence
Malachyte, a behaviour‑intelligence startup founded by former Spotify engineers Sidd Motwani, Ian Anderson and Shivaditya Sinha, announced a US$10 million seed round on 6 August 2024 to broaden its AI platform that delivers real‑time personalisation for e‑commerce sites. The round was co‑led by Bessemer Venture Partners and Gradient Ventures with participation from Harpoon Ventures, and Bessemer’s Maha Malik highlighted the growing need for infrastructure that can interpret buyer intent as commerce moves toward an ‘agentic era’ [1][2]. The capital will be used to scale distribution of the two‑headed vector AI architecture, hire senior commercial and product leaders and accelerate deployment for retailers seeking to convert first‑time visitors, as early adopters such as HalloweenCostumes.com and Brunt Workwear have reported revenue and click‑through gains [2].